The Hospitality Marketing Convergence

I am writing a white paper entitled: "The Hospitality Marketing Convergence". I will explore the interplay and increasing convergence amongst the disciplines of SEO, SEM, Internet Marketing, Revenue Management, Channel Distribution, CRM, Social Networking and Sales in the Hospitality Industry...and the focus shift in marketing online versus offline. I welcome industry experts to share their experiences that pertains to the innovative technological changes in these areas and the skills needed to effectively drive revenue in a convergence organization?